Millions of business entrepreneurs have taken to Twitter to expand their marketing potential and many have done so with quite a bit of success. This article will offer some suggestions to make your Twitter experience a positive one and not only reach a new consumer base but also generate additional revenue with only a few extra moments of your time.
Social media has become a phenomenal tool for marketing, and Twitter is the easiest and least time consuming of all. With some knowledge of what gets you noticed and how to maximize Twitter’s effectiveness, it could easily become the best tool at your disposal.
One way to gather followers and attention to your campaign is to simply post valuable information. This can be something as simple as famous quotes or even insight into making one’s life simpler. People tend to follow those with something relevant to say and will often become customers once a relationship is developed in the community.
You can add your marketing links in a few of the posts where they seem to fit. This will leave followers checking out what you are offering. The key is to not spam the link in every post as it turns people off and they will unfollow you as quickly as they followed you.
Take a look at what is trending on Twitter, and add the hashtags to your post where relevant. Obviously they need to match your tweet, but a popular hashtag will make your post trendy and will be re-tweeted by some which is the whole point. Marketing in this manner increases the number of people viewing your post beyond those following you. If one is really taking off, make another with a similar tag and add a link.
If you are still popular, more people have access to your promotion. Try not to follow 1000’s of people in hopes of generating interest. The key to Twitter is having more people following you and you increase this number by gaining attention through proper hashtag use.
Regularly post a link to your blogs or sites in tweets, just don’t over do it. One look at people who post marketing links in every post will show few followers as people simply do not want hundreds of sales pitch links clogging up their page. They have to scroll through all that to find interesting posts and will simply block you. Post interesting tweets, and add your links randomly to ensure the best success.
Having a contest or giveaway that requires users to follow you is a great way to increase the number linking up with you.
Respond to all who reply to your tweets or contact you in any manner. These are potential clients so do not wait around to get back to them.
As mentioned above, post interesting content but it doesn’t and shouldn’t all be about business.
Once again, don’t overdo it and come off as a spammer pushing a product with no concern for anything else. You are building a following and small community of interest. Stay active, reply to others and re-tweet others posts but keep the sales links and pressure to a minimum.
If you follow these tips, Twitter can be the best marketing tool you have. Not only will it generate more interest, but also build a nice supportive foundation that will increase sales and revenue with just a few fun minutes of time each day.
